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Mortels Sheepskin Factory began producing a line of "apache ugh boots". Then in the late 1960's Australian surfers decided it was real cosy to jump out of the surf and into a pair of sheepskin boots to help get warm. Their original ugg boot style was very basic - essentially two pieces of sheepskin in the shape of a boot joined together down the centre-front and back with a soft sole attached to the bottom. Yes - they didn't even have hard soles. In fact, they were really only a glorified sock. The general consensus is that the name is coined from the term "ugly boot" and ever since then, Australians have referred to their sheepskin boots as ugg boots, uggies or uggs. Regardless of the history, it is and always will be a generic term for sheepskin boots in Australia. Ask any Australian what an ugg boot is and they'll say sheepskin boot. It's as 'ocker' (slang for 'Australian') as meat pies and kangaroos. Contrary to some stories proliferating on the web, it would be difficult for any one person to lay claim to making the "first" pair of uggs or ugg boots and it was quite likely invented over and over by different people given they do look - well - sort of .............................."ugly".Over time, many manufacturers and retailers of sheepskin boots have cropped up. One Australian fellow - Brian Smith - took some sheepskin ugg boots from Australia to the US and began selling them. Variations of his story can be found all over the web but there were many others who also sold ugg boots throughout the world even before him. Eventually, in the mid-1990's, a big US footwear company Deckers Outdoor Corporation, bought into the ugg boot scene. Sadly, Deckers laid claim to the term "ugg" despite its generic-ness and public domain use (and its entry into many aussie slang dictionaries) and despite other Australian manufacturers also selling them into the US as an 'ugg boot' from as far back as their origins can be traced.
A
portion of their products are made in New Zealand with the rest being made in China. This
is despite much of the product being labelled 'Original UGG Australia'.
The ugg boot story turned into a classic David and Goliath battle with Mortels sheepskin factory at the front line of this fight. The
smaller, original, Australian long-term manufacturers were all being pushed
around (and literally just that - receiving 'cease and desist letters'
and 'legal threats') by Ugg Holdings (yes - the American company) who
on one hand claim they sell an original Australian ugg boot yet, doesn't
manufacture their products in Australia. |
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